CEO Communication: how to avoid self-referentiality

How should CEOs communicate today?

In recent years, CEO communication has shifted from institutional and mediated models to a more direct presence, driven in part by social media, with an immediate impact on corporate reputation.

In a contribution published in the Comunicare è un’impresa special by Business People, Massimo Picca, Senior Partner at Chaberton Partners Executive Search, highlights how public exposure increasingly affects an organization’s ability to attract and retain talent.

"The most common mistake is confusing visibility with self-referentiality."

says Massimo Picca.

CEO communication is no longer just about presence. It requires consistency and clarity to help define company culture, identity and positioning. When managed effectively, it strengthens engagement and employer branding, particularly among younger generations.

At the same time, maintaining a balance between public exposure and professional role is essential, ensuring that personal visibility does not override corporate identity.

In an increasingly exposed and interconnected environment, effective communication has become an integral part of leadership. In executive search processes, managing public image is now an integral part of leadership itself.

Read the full article on Business People